A responsive website that unites bold typography, a vibrant color palette, and succinct content to take an unusual approach to storytelling.

My Roles
Design Research
User Experience
Interactive Design
Responsive Design

Objective
To design a candid website that embodies the method and philosophy of Hunter Qualitative’s work.

Process
Hunter is a qualitative research consultancy that combines cultural anthropology with documentary video — a trailblazing technique. After initial research and interviews with the Client, the look and feel of the website was inspired by another trailblazer — Dieter Rams. 

With the quote “Good design is as little design as possible” in the back of our minds, I collaborated with the Creative Director to sketch the initial wireframes  and design concepts. After presenting the concepts to the Client, refinements were noted as we moved into full design. I designed the user experience, visuals, and responsive mobile layouts with counsel of the Creative Director. Final steps included production of pristine digital files, style guides, and slices to the development team.

Solution
A responsive website that unites bold typography, a vibrant color palette, and succinct content to take an unusual approach to storytelling.

Designed while employed at Needmore Designs:
Corinna Gelster-Borgardt, Design
Raymond Brigleb, Creative Direction