A responsive e-commerce website that serves as a digital destination and a mobile companion for the Elk Cove community, differentiating one of Oregon’s oldest and most respected wineries.

My Roles
Design Research
User Experience
Interactive Design
Responsive Design

Objective
To redesign the Elk Cove website, creating a virtual destination that exemplifies the care and craft encompassed within each bottle.

Process
The design process started with research into Elk Cove’s market, history and philosophy. As one of Oregon’s historic family-farmed wineries, we wanted to tell the story of the passion and skill that produces the lavish flavor of Elk Cove wines. With stunning photography captured by Anna, their Creative Director, alongside detailed tasting notes and events, the opportunity arose to design a digital destination for education and community engagement. 

With the design vision formulated, I collaborated with the Creative Director to sketch the wireframes and two initial design concepts. After presenting both concepts to the Client, the final concept was chosen for full design. I designed the user experience, visuals, and responsive mobile layouts with counsel of the Creative Director. Final steps included production of pristine digital files, style guides, and slices to the development team.

Solution
The result was a responsive e-commerce website that serves as a digital destination and a mobile companion for the Elk Cove community, differentiating one of Oregon’s oldest and most respected wineries.

Designed while employed at Needmore Designs:
Corinna Gelster-Borgardt, Design
Raymond Brigleb, Creative Direction