A dynamic e-commerce website that unites modern design with a colorful charisma.

My Roles
Design Research
User Experience
Interactive Design

Objective 
To design an e-commerce website that tells the Jilzara story alongside a clear, captivating shopping experience.

Process
Jilzara is a national retail and wholesale jewelry distributor, providing premium handmade clay jewelry suited to all occasions. The design process began with close collaboration with the Client and Creative Director to research and develop the brand platform. I was responsible for full website strategy and design from inception to production, including the UX flow, visuals, rich user experience, and e-commerce functionality. I began with hand drawn sketches, then wireframes which became two design concepts. After I presented the concepts to the Client, I took the chosen concept into full design. Once the mockups were complete, I produced pristine digital files to hand off to the developer, and served as the project manager for design (myself), the Client, photographer, and web developers.

Solution
The website blends avant-garde sophistication with playful elegance. A lively color palette, modern typeface, and candid language reflect the progressive brand strategy. The e-commerce website is captivating and innovative in design and function, reinforcing the brand. A versatile white background reveals breathtaking background images, showcasing the jewelry. A clean, intuitive user interface invites exploration and ownership. Multiple shopping avenues and personalized tools streamline the shopping experience.

Designed in collaboration with Essex Two.