A responsive website that tells the Technology Association of Oregon’s story, while inspiring action to get involved in TAO programs and initiatives.

My Roles
Design Research
Content Strategy
Information Architecture
User Experience
Visual Design
Responsive Design
Creative Direction

Objective 
To raise awareness of the Technology Association of Oregon’s story (including the depth and breadth of activities), inspire users to get involved or become a member of TAO, and to serve as a resource for members and the technology community at large.

Process
The Technology Association of Oregon (TAO) is a local nonprofit working to build opportunities, better our economy, and unify a voice for innovation. TAO empowers businesses and entrepreneurs through networks, events, advocacy, resources and more.

TAO approached our team for a redesign and rebuild of their website. The site had been pieced together bit by bit over the years, and the user experience was disorganized and frustrating, both on the front end for users and on the back end for administrators. 

As the sole designer, I took the lead on reinventing the website, starting with the messaging and content strategy. I led multiple work sessions with the key stakeholders to determine the goals of the site, target audience, and  key messaging.

From there, I looked at the information architecture holistically, designing the ideal user journeys and overall user experience. Rough wireframes and concept mockups were designed, building upon the TAO brand with an expanded color palette, iconography and photography aesthetic, which were approved by the Client. I partnered with the development team as I moved into full design to ensure the design mockups were feasible to build within scope. I designed the full user experience. As the website was built, I sat side-by-side with our developers to ensure the design integrity remained intact. 

Solution 
The result was a clean, intuitive design with a modular scheme. TAO has received many compliments on both the aesthetics, user experience, and easy to find resources the new website offers. Website traffic and engagement has increased dramatically since the launch.