“Toad Lore,” was inspired and created to be an innovative take on the traditional employee handbook. A small, leather-bound journal that captures the cultural quirks of Metal Toad, it has become more important than merely a guide for new employees; it’s an enduring cultural artifact that ensures that the uniqueness of Metal Toad will survive as the company grows and scales.

Toad Lore is intentionally playful in narrative and design, and pushes the bounds of the company branding to represent the technology firm's rich and unique culture all it's own.

Toad Lore is featured in 1,001 Ways to Engage Employees: Help People Do Better What They Do Best by Bob Nelson under the chapter "Organizational Culture” and on Entrepreneur.com.

Role
Designer

Created in collaboration.
Corinna Gelster-Borgardt, Design
Nathan Rupert and the Toads, Authorship
Tim Winner, Executive Sponsor